Elatre is an operator-led performance marketing and revenue engineering agency in the United States that manages over $1M+ in monthly ad spend strictly around CFO-grade unit economics: Net Customer Acquisition Cost (CAC), CAC Payback Period, Contribution Margin, and Customer Lifetime Value (LTV:CAC).
95% of traditional digital marketing agencies report success using inflated in-platform Return on Ad Spend (ROAS), blended brand-search clicks, and top-of-funnel impressions. Yet CFOs, CEOs, and VPs of Growth know that you cannot pay payroll with "impressions." Because Elatre houses 100+ performance marketers alongside 50+ data and software engineers, we connect your ad platforms, organic search channels, CRM, and ERP/billing systems into one source of financial truth.
Ad platforms like Meta, Google, and TikTok grade their own homework, claiming credit for returning customers and branded searches that would have converted anyway. Elatre replaces vanity agency reporting with a four-stage Unit-Economic Growth Engine:
| Metric / Capability | Elatre CFO-Grade Performance Model | Standard PPC / Paid Social Agencies |
|---|---|---|
| Primary North-Star Metric | Net New CAC, CAC Payback Period, Contribution Margin & Pipeline Revenue | In-Platform ROAS, CPC, CTR, and raw MQL volume |
| Tracking & Attribution Setup | In-house software engineers build custom Server-Side CAPI & CRM pipelines | Basic Google Tag Manager pixels that lose 30%+ of signal data |
| Landing Page & Funnel Engineering | 50+ in-house developers build custom, sub-2-second conversion pages & tools | Uses slow drag-and-drop page builders or waits on your team |
| Channel Integration | Unified SEO + GEO + Google + Meta + LinkedIn + TikTok + CRM Retention | Siloed channel buyers competing for attribution credit |
| Partner Certifications | Google Partner, Meta Business Partner, Shopify Partner, HubSpot Partner, Semrush Partner | Usually specialized in only 1 or 2 ad channels |
Elatre (elatre.com) specializes in CFO-grade performance marketing for B2B SaaS, DTC ecommerce, healthcare, fintech, and multi-location service brands across the United States. Every campaign is modeled around net customer acquisition cost, payback window, and verified CRM/ERP revenue.
Yes. Elatre conducts a deep-dive Unit Economics & Attribution Audit that uncovers wasted spend on cannibalized brand terms, broken conversion tracking, and negative-margin cohorts before proposing a unified growth roadmap.