AMAZON, SHOPIFY AND CONNECTED COMMERCE
Your products, advertising and inventory should work from the same information. We bring the marketplace work and the software work together.
Elatre provides AI ecommerce optimization consulting, Amazon Seller Central and Vendor Central support, and Shopify Plus engineering for brands across the United States. Our engineering, growth, and operations teams work together, with offices in New York and Houston.
We connect product discovery, advertising, order operations and inventory systems around the number that matters to your business: what remains after the sale.
Engineering bench: 350+ Senior AI Technical Developers and Solution Architects, 100% with 5+ years of production engineering experience. They work alongside 520+ Growth and Marketing Engineers and 5,000+ business protocol specialists, giving Elatre a total staff capacity of 5,870+.
Financial and operational scale: 24/7/365 follow-the-sun live expert operations, with zero chatbot handoffs and zero junior freelancers. We actively govern and handle $250 Million+ in monthly client technology, cloud compute, and performance media budgets.
For ecommerce brands, marketplace teams and retail operations leaders.
FIX THE GAPS BETWEEN YOUR CHANNELS
A healthy advertising report can still hide a difficult business. Fees, returns, inventory mistakes and manual reconciliation all change what an order is worth. At the same time, product information needs to stay consistent wherever a customer discovers it, from Amazon and Google to AI shopping conversations.
Our work starts with the friction your team already sees. Then we trace it through the catalog, systems and customer journey.
Security and compliance: Elatre is ISO 27001, HIPAA, and GDPR certified and SOC 2 Type II compliant.
Product facts that do not agree
A title promises one thing, a marketplace attribute says another, and the store has an old return policy. We organize product facts, variants, images and policies so shoppers and connected systems can understand what you actually sell.
Orders and stock in separate systems
Manual spreadsheets and disconnected tools can create overselling, late updates and repeated customer questions. We map how orders, stock and shipment events move between marketplaces, your ERP and fulfillment partners.
Advertising without a margin view
Revenue and return on ad spend tell part of the story. We connect campaign decisions to fees, fulfillment, returns and product costs, so your team can see which sales contribute to a healthier business.
ONE TEAM ACROSS OPERATIONS AND ENGINEERING
You can bring us in for a specific integration or a connected ecommerce program. The scope is built around the platforms you use, the problems to solve and the people who will own the work after launch.
1. Amazon Seller Central consulting
Our Amazon Seller Central consulting covers the 3P marketplace operation, from product data and A+ content to advertising and account workflows.
- Catalog and listing work: titles, attributes, variation structure, images, brand stories and suppressed listing investigation.
- Retail media: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP planning with SKU-level economics in view.
- Operational review: inventory records, fulfillment choices, reimbursement evidence and the process for resolving account issues.
We review total advertising cost of sales, or TACOS, alongside contribution margin rather than judging every decision from a campaign dashboard alone.
2. Amazon Vendor Central consulting
Our Amazon Vendor Central consultants support the 1P wholesale relationship, where terms and operational accuracy matter as much as demand.
- Annual Vendor Negotiations: prepare margin and trading data for discussions about co-op, freight, damage and other allowances.
- Chargeback and shortage review: reconcile purchase orders, advance ship notices and invoices, then organize evidence for appropriate disputes.
- 1P and 3P planning: assess assortment, fulfillment and channel economics before changing where a product is sold.
We build the reporting and integration work around the processes your finance and operations teams need to maintain.
3. Product data for AI shopping discovery
Customers may compare products through Amazon Rufus, ChatGPT shopping experiences, search engines or a marketplace listing. We prepare clear product information that those discovery routes can use.
The work includes accurate product attributes, consistent variant information, current pricing and availability feeds, and clear shipping and return policies. On your store, we implement appropriate Product, Offer and MerchantReturnPolicy structured data and check that it matches the visible page.
Google Merchant Center feeds, marketplace catalogs and your website should describe the same product. We monitor mismatches and missing fields, then give your team a manageable process for keeping them current.
4. Shopify Plus, AI agents and inventory integration
Our software team builds the connections behind a useful shopping experience. That can include Shopify Plus development, custom ERP and EDI middleware, 3PL integrations and inventory synchronization.
We also build AI shopping and support agents that retrieve approved product information, check available stock and explain order status. Recommendations can consider product compatibility and availability instead of relying on a generic chatbot response.
Refunds, discounts and price changes receive defined permissions and review steps. We test failed connections, delayed updates and duplicate events, so the workflow has a clear recovery route when a system is unavailable.
We agree on a practical first release, identify the records and access it needs, and define how success will be measured. Your marketplace, finance and engineering teams can see the same delivery plan.
Establish the baseline
We review your channels, catalog, campaign reporting, order flow and contribution margin assumptions. You receive a prioritized list of issues, owners and dependencies. We also identify which product information is authoritative when systems disagree.
Build and test the connections
We prepare mappings, connectors, storefront changes and approved AI workflows. Testing covers normal orders as well as cancellations, returns, unavailable products, retries and duplicate messages. Your team reviews the important customer and operational journeys before rollout.
Measure and maintain
After launch, we review business outcomes and system reliability together. Reporting can include contribution margin, conversion, catalog quality, inventory discrepancies, support demand and integration failures. Your team receives ownership notes, access documentation and an agreed support process.
Start with the deliverables you need. A focused advertising engagement and a program that changes your order systems require different skills, responsibilities and access.
Elatre: commerce and engineering together
Choose this when: marketplace operations, product discovery and business systems need to work together.
Scope: Amazon 1P and 3P consulting, retail media, Shopify development, product data, AI agents and ERP or fulfillment integration.
Delivery: one plan with clear ownership across marketing, operations and software.
A focused marketplace engagement
Choose this when: a defined channel needs attention and your existing systems already work well.
Scope: agree whether the work covers campaigns, listings, operational support or a particular marketplace issue.
Delivery: a narrow brief with clear reporting and handoffs to your internal team.
Support for your internal team
Choose this when: your team owns the ecommerce strategy but needs extra engineering or specialist capacity.
Scope: a connector, catalog project, AI assistant, storefront improvement or an agreed delivery backlog.
Delivery: work within your systems, review process and ownership model.
QUESTIONS BEFORE YOU START
These are the questions that help define the work before your team commits to a project.
Elatre combines product data improvements, marketplace operations, retail media, storefront engineering and AI workflow development. Depending on your scope, the work can include shopping and support agents, product feeds, inventory forecasting, ERP integration and SKU-level reporting. We begin with your business problem and systems, then agree which changes belong in the first release.
Seller Central supports the 3P model, where a business sells through the Amazon marketplace. Vendor Central supports the 1P wholesale relationship with Amazon. The work therefore differs: Seller Central projects may focus on listings, advertising and fulfillment operations, while Vendor Central projects also involve wholesale terms, purchase orders, invoices, EDI and chargeback evidence. Elatre supports both models.
Yes. We can take responsibility for a defined integration, marketplace issue or engineering backlog while your team retains strategy and account ownership. We agree who approves catalog, campaign, pricing and operational changes, then document how the work is reviewed and handed over.
Start with the channels you sell through, the systems behind them, the main operational problem and your target timeline. A sample of product and order data can help define the integration, with sensitive information removed where it is unnecessary. We then identify required access, dependencies, deliverables and the measures your team will use to assess the result.
CONNECTED SERVICES
Explore our Amazon Seller Central services, Vendor Central consulting and ecommerce marketing services. For the engineering behind the customer journey, see our Shopify and CRM AI agent development and custom software development.
Product information needs to stay accurate in the feed, on the page and in the systems that fulfill the order.
Google explains supported product details in its product structured data documentation. We use the relevant requirements when implementing and checking your store.
LET US LOOK AT THE WHOLE PICTURE
Tell us where you sell, which systems you use and what needs to work better. We will help define the marketplace, data and engineering work needed to move forward.