PAID SOCIAL, B2B PPC AND REVENUE MEASUREMENT
Paid Social Agency and B2B PPC Services
Elatre manages paid social and B2B PPC campaigns for businesses that need qualified sales opportunities and profitable customer acquisition. We bring campaigns, ad creative, landing pages and CRM revenue reporting into one service across the US, UK, Canada, Switzerland, Germany and France.
What does Elatre manage, and what does it cost?
Elatre manages paid social and B2B PPC campaigns, ad creative, landing pages and conversion tracking for B2B and ecommerce businesses. Monthly management ranges from $4,000 to $22,000+, while the tracking-only build is $6,500 to $16,000 fixed. Advertising spend is separate from these service fees.
Elatre aligns paid social strategies with your business goals. For B2B teams, that means qualified opportunities and closed-won revenue. For ecommerce and consumer brands, it means profitable sales after margins and returns. The media strategy connects with your wider digital marketing plan, while each social ad tests an audience, an offer and a clear next step. Review ad campaigns against sales quality and acquisition cost. Channel selection, creative volume and engineering work follow the package agreed for your business.
39% lower cost per SQO
B2B software. Cost per sales-qualified opportunity.
31% higher contribution margin
Shopify Plus paid media. Within 90 days.
42% lower cost per consultation
Professional services. Blended booked-consultation cost.
Is Elatre the right fit?
Elatre’s paid social and B2B PPC services suit businesses that need coordinated campaign execution, creative and CRM or margin-based reporting. The listed management packages begin at $15,000 per month in advertising spend; budgets between $5,000 and $15,000 require a scope review rather than an assumed package price.
| A good fit for Elatre | When another approach fits better |
|---|---|
1. You Need CRM-Verified Pipeline or Net-Margin Bidding: You want LinkedIn, Meta, Google, and Bing bidding algorithms trained on real Salesforce/HubSpot SQOs or Shopify Plus SKU-level net margin rather than vanity clicks. | 1. Total Monthly Ad Spend Under $5,000/Month: If your total media budget across all networks is below $5,000/month ($6,800 CAD / £4,000 GBP), agency fees will consume too large a share of your working budget. |
2. You Operate Across North America, the UK, Switzerland, or the EU: You need consent-aware server-side tagging, Google Consent Mode v2 modeling, CAPI event controls, and localized multi-currency execution across strict privacy jurisdictions. | 2. Pre-Product Startups Without a Validated Offer: If you do not yet have a live product, clear pricing, or sales follow-up process, complete a foundational positioning and website build before scaling paid ads. |
3. You Want Media + Creative + CRO Landing Pages in One Pod: You prefer one integrated team handling server-side tracking, ad creative production, media buying, and post-click landing page optimization. | 3. Organic Community Management Only: If you only want someone to post daily organic social media updates without paid media budgets or conversion tracking, a dedicated social community manager is a better fit. |
If you need organic publishing and community management, explore our social media marketing services.
Which advertising channels fit your business?
Elatre selects paid media channels around your audience, buying process and conversion data. This table connects each channel to its campaign role, measurement setup and success measures.
| Advertising platform | Business role | Audience and targeting | Conversion feedback | Success measures and delivery targets |
|---|---|---|---|---|
LinkedIn Ads | B2B Account-Based Marketing (ABM) & Buying-Committee Capture | Dynamic 1:1 & 1:Few CRM Company Lists + Job Function & Seniority Layering (LAN Disabled) | LinkedIn CAPI + CRM MQL/SQO Stage Sync; | Account Engagement Rate & Cost per SQO |
Google Search & Shopping | High-Intent Commercial Demand Capture & POAS E-Commerce Scale | Exact/Phrase Commercial Intent Clusters + 5,000+ Negatives + Custom Margin Feeds | Google Enhanced Conversions + Offline | Non-Brand Impression Share & Net POAS / CPSQO |
Microsoft Advertising (Bing) | Corporate Desktop B2B Search (Windows/Edge Enterprise Users) | Mirrored High-Intent B2B Search + LinkedIn Profile Company/Industry Bid Modifiers | Microsoft UET Server-Side + Offline | 25% to 45% Lower CPC vs. Equivalent Google Search |
Meta Ads (FB & Instagram) | D2C Acquisition Scale & Low-CPM B2B Enriched Retargeting | Advantage+ Shopping (D2C) & First-Party Clay/RB2B/CRM Custom Audiences (B2B) | Meta Conversions API through sGTM; 9.0+ EMQ target and value optimization | Thumb-Stop Rate, Hold Rate & Incremental CAC |
YouTube & Reddit Ads | Technical Developer, Cybersecurity & High-Consideration Research | Custom Google Search Intent Audiences (YouTube) & Specific Technical Subreddits (Reddit) | Google Ads conversion measurement (YouTube) and Reddit Conversions API; view-through and lift holdouts | Engaged-View Conversions & Brand Search Lift |
TikTok & Pinterest Ads | Visual Consumer Discovery & Gen-Z / Millennial E-Commerce | Creative Hook Clustering, Spark Ads Whitelisting & Catalog Shopping Feeds | TikTok Events API and Pinterest Conversions API + New-Customer Value Bidding | New-to-Brand Customer Ratio & 30-Day LTV:CAC |
What the first 30 days look like
Elatre structures the first month of paid media work around the account baseline, tracking, campaign tests and review. The sequence is agreed with your team and follows the access and approval requirements of the engagement.
1. Audit the account and offer
Review account history, audiences, offers, search terms, creative and landing pages. Identify spend that is not producing useful opportunities or profit.
2. Connect measurement and plan tests
Agree qualification stages and ecommerce value inputs. Check tracking, then map the audience, offer, ad concept and landing page for each test.
3. Launch with clear checks
Check conversion events, consent, links, budgets and creative approvals before changes go live. Record changes against the starting account baseline.
4. Review outcomes and next actions
Review qualified opportunities, product margin, creative fatigue and channel performance. Decide which tests to continue and where budget or creative should change.
How we count leads, opportunities and revenue
Elatre measures B2B paid media against agreed CRM stages, rather than treating every form fill or meeting as a qualified opportunity. Ecommerce reporting connects campaign costs with the product-margin inputs used in the engagement.
- Marketing-qualified lead (MQL)
- A lead meeting agreed fit and intent criteria, with marketing qualification recorded in the CRM.
- Booked meeting
- A calendar booking, recorded separately from sales acceptance and meeting attendance.
- Sales-accepted lead (SAL)
- A lead accepted by sales for follow-up under the agreed qualification rule.
- Sales-qualified opportunity (SQO)
- An opportunity meeting agreed sales criteria, used for cost per SQO reporting.
- Closed-won revenue
- Revenue attached to won opportunities or completed transactions, using the agreed treatment of refunds and adjustments.
- Ecommerce contribution margin
- Sales assessed alongside product margin and returns, so gross ROAS does not hide low-profit orders.
Elatre reconciles platform attribution with GA4, CRM and transaction records. Reports identify attribution windows, event dates and sales stages instead of assuming every system should show the same total. The bidding signal is selected from reliable, available conversion outcomes and refined as downstream evidence accumulates.
Campaign, creative and tracking services
Elatre combines paid campaign management with creative production, landing-page work and conversion engineering. These six workstreams show what the delivery team builds and manages within the selected plan.
Server-side conversion tracking
Elatre's paid social agency engineers deploy first-party server-side Google Tag Manager (sGTM) containers on Google Cloud Run or a Docker-capable AWS environment, mapped to your primary domain. Cloudflare Workers can provide the edge proxy layer in front of the tagging server. We implement Meta Conversions API (CAPI), LinkedIn Conversions API, TikTok Events API, and Google Enhanced Conversions with normalized, SHA-256 hashed customer identifiers where required, platform-specific click IDs, consent controls, and event deduplication. This connects first-party conversions to bidding and improves the quality of event matching.
CRM-qualified leads and conversion imports
As a specialized B2B PPC agency, Elatre stops ad networks from optimizing for unqualified leads. We build automated webhook pipelines between Salesforce or HubSpot and Google Ads, Microsoft Advertising, LinkedIn, and Meta. The pipelines preserve Google click identifiers such as gclid and Microsoft msclkid, map LinkedIn li_fat_id to LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID, and send Meta's fbc identifier derived from the captured fbclid or _fbc cookie. Eligible Google enhanced conversions for leads also use normalized, hashed first-party customer data through the supported conversion upload integration. Conversion values follow agreed CRM stages: a marketing-qualified lead (MQL) meets fit and intent criteria, a sales-accepted lead (SAL) is accepted by the sales team, and a Sales-Qualified Opportunity (SQO) meets the opportunity criteria. A booked meeting is recorded separately from sales acceptance.
When scoring, routing or lifecycle workflows also need work, our marketing automation and CRM workflow engineering team connects those systems to the paid media program.
LinkedIn audiences and B2B search
Elatre builds precision B2B acquisition architectures across LinkedIn, Google Search, Microsoft Advertising (Bing), and Reddit. On LinkedIn, we sync dynamic CRM target account lists from HubSpot, Salesforce, 6sense, and Clay, running role-segmented Executive Thought Leader Ads, Document Ads, and Conversation Ads to CISO, CFO, and CTO buying committees. On Google and Bing, we isolate exact-match and phrase-match commercial queries while protecting budgets with comprehensive negative keyword lists.
Our account-based marketing services cover target-account selection and buying-group coordination, while the paid media team manages campaign activation and testing.
Ad creative and video testing
Elatre's creative studio supports programs testing 15 to 40+ ad variations per month, including founder and architect talking-head videos, B2B product UI walkthroughs, static technical comparison cards and D2C user-generated content (UGC) hooks. The selected tier defines production volume: Growth includes 10–15 monthly creatives and Enterprise includes 25+. We measure thumb-stop ratios, hold rates and creative fatigue in BigQuery and Looker Studio across Meta Advantage+, TikTok, LinkedIn and YouTube Shorts.
Our conversion rate optimization services connect the ad message with landing-page experiments, forms and checkout improvements.
When comparing a social media marketing agency, separate paid campaign delivery from other marketing strategies. Influencer marketing partnerships and day-to-day social media management should have their own agreed scope. The paid media work here connects approved creative with campaign testing and conversion data.
Ecommerce margins and product feeds
For Shopify Plus and omnichannel retailers, bidding on gross ROAS causes Google Performance Max (PMax) and Meta Advantage+ Shopping Campaigns (ASC) to overspend on low-margin or high-return SKUs. Elatre engineers custom product feeds (via DataFeedWatch, Channable, or Feedonomics) enriched with SKU-level gross profit margins, inventory depth, and return-rate tiers so bidding algorithms optimize for net Profit on Ad Spend (POAS).
Placement exclusions and incrementality tests
Unmonitored Performance Max, Display, and Paid Social Audience Networks routinely waste budget on mobile gaming apps, parked domains, bot farms, and existing brand searches. Elatre applies automated placement exclusion lists (blocking 140,000+ mobile apps and low-quality display inventory), enforces edge click-fraud filtering, separates Brand vs. Non-Brand search budgets, and validates true incremental lift through regional geo-holdout tests.
Paid media across six markets
Elatre adapts paid social and B2B PPC campaigns to local language, currency, buyer expectations and measurement requirements across these six markets.
| Market | Campaign planning priorities | Privacy and advertising controls | Language, currency and local operations | Monthly management range |
|---|---|---|---|---|
United States | Connect US B2B acquisition with CRM-qualified pipeline; scale ecommerce using product-margin data. | CCPA/CPRA Limited Data Use (LDU) flags; HIPAA PHI-redacted sGTM pipelines for healthcare | USD ( | $4,000 to $22,000 USD/mo |
United Kingdom | Plan B2B search and paid social with British English offers, GBP budgets and local checkout expectations. | UK GDPR and PECR consent configuration, Google Consent Mode v2 default/update signals, and UK ASA/FCA ad-review workflows | Sterling ( | £3,200 to £17,500 GBP/mo |
Canada | Coordinate English and Quebec French campaigns, CAD budgets and regional lead-generation requirements. | CASL explicit opt-in checkboxes on Lead Gen Forms; PIPEDA & Quebec Law 25 compliance | Bilingual English ( | $5,500 to $30,000 CAD/mo |
Switzerland | Plan multilingual B2B and retail campaigns with CHF budgets, Swiss buyer expectations and TWINT checkout. | Swiss revDSG (nLPD) consent-aware server-side measurement, configured regional processing, and FINMA financial ad-review workflows | Swiss Franc ( | CHF 3’600 to CHF 19’500/mo |
Germany | Build German-language B2B campaigns, test formal and informal messaging, and coordinate LinkedIn/XING activity. | DSGVO and TDDDG CMP consent mapping, Google Consent Mode v2 controls, configured regional processing, and UWG § 7 outreach rules | Euro ( | €3,800 to €20,500 EUR/mo |
France | Use native French creative, local payment expectations and market-specific retail promotions. | CNIL cookie choices (“Tout refuser” parity), consent-aware CAPI event controls, configured regional processing, and ARPP ad-review workflows | Euro ( | €3,800 to €20,500 EUR/mo |
How the agency models compare
Elatre’s paid media model combines campaigns, tracking, creative and landing-page work. The comparison below separates that scope from other engagement models; third-party fee bands are indicative budgets for those scopes.
| What to compare | Elatre paid media team | Spend-based management agency | Creative-production agency | Freelance media buyer |
|---|---|---|---|---|
Primary Optimization Signal | CRM Sales-Qualified Opportunities (SQOs) & SKU Net Margin (POAS) | Campaign conversion goals defined in the management agreement | Creative engagement, message testing and content performance | Campaign goals and optimization scope agreed with the client |
Tracking & Attribution Stack | First-party sGTM, Meta/LinkedIn CAPI, Enhanced Conversions & BigQuery | Browser and server-side tracking depend on the agreed scope | Creative measurement, with CRM and server engineering scoped separately | Tracking setup depends on the freelancer’s technical scope |
Ad Creative & Landing Pages | In-house video/static creative testing + custom CRO landing pages included | Creative and development may be included or priced separately | Creative production focus; search and CRO work require a defined scope | Client-supplied assets or separately commissioned production |
Multi-Country Capabilities | Native 6-market execution (US, UK, CA, CH, DE, FR) & Consent Mode v2 | Markets, languages and regional tracking defined by contract | Creative localization and market coverage defined by scope | Market and language coverage agreed per engagement |
Fee Structure & Alignment | Transparent flat or hybrid scope tiers ($4,000 to $22,000/mo) | 12% to 20% of gross ad spend in the illustrated percentage model | $5,000 to $15,000/mo in the illustrated creative-production model | $1,500 to $3,000/mo in the illustrated freelance model |
Paid media implementation results
Elatre’s paid media work connects campaign changes with business outcomes. These implementations show the starting problem, work delivered and result.
B2B software: 39% lower cost per qualified opportunity
Markets: US, UK and Germany
Problem: A B2B SaaS provider spending $110,000/month across Google Search and LinkedIn Ads was optimizing campaigns for gated PDF downloads and raw form submissions, resulting in a low MQL-to-SQL qualification rate and rising acquisition costs.
Elatre Implementation: Deployed a first-party server-side GTM container and wired Salesforce Offline Conversion Imports (gclid, msclkid, li_fat_id) so Google, Bing, and LinkedIn optimized strictly for Grade-A ICP demo requests and verified SQOs. Replaced gated PDFs with ungated Executive Thought Leader Ads and dedicated competitor-comparison landing pages.
Result: Reduced cost-per-Sales-Qualified-Opportunity (CPSQO) by 39% while expanding qualified enterprise pipeline across the US, UK, and DACH regions.
Shopify Plus: 31% higher net contribution margin
Markets: UK, US, Canada and Switzerland
Problem: iOS privacy restrictions and European cookie banners degraded Meta Pixel tracking, while Google Performance Max allocated the majority of budget toward low-margin entry items and branded search terms.
Elatre Implementation: Implemented first-party Meta CAPI and Google Consent Mode v2, excluded brand queries from Performance Max, and restructured product feeds using SKU-level gross profit margins (POAS) localized across USD, GBP, CAD, and CHF (incorporating TWINT payment badges for Swiss campaigns).
Result: Restored cross-channel attribution visibility and increased net contribution margin from paid media by 31% within 90 days.
Professional services: 42% lower cost per consultation
Markets: Zurich, London and Frankfurt
Problem: High Google Search CPCs (£35 to CHF 48 per click) and strict German UWG cold-email rules limited scalable B2B lead generation across Europe.
Elatre Implementation: Built a coordinated paid media engine combining Microsoft Advertising (capturing desktop corporate Edge users at lower CPCs than Google), role-segmented LinkedIn Ads synced to a 1,200-account target list, and localized landing pages with instant calendar routing.
Result: Lowered blended cost-per-booked-consultation by 42% while maintaining full compliance with UK FCA, Swiss FINMA, and German DSGVO requirements.
The team behind the delivery
Elatre’s paid media work is supported by its company-wide network of 5,870+ specialists, including 520+ growth and marketing engineers. Across client technology, cloud compute and performance media operations, Elatre governs $250M+ in monthly budgets. Your proposal defines the roles and scope for your engagement.
Read about Elatre’s team and delivery model.
Paid media management fees and tracking projects
Elatre prices paid social and B2B PPC management by channel count, engineering scope, creative production and markets. Management fees are separate from advertising spend. The fixed 21-day tracking build is for in-house teams that need measurement infrastructure; it is separate from ongoing campaign management.
| Service tier and ad-spend scope | Included work | Best fit | Management fee or fixed project fee (USD | CAD | GBP | CHF | EUR) |
|---|---|---|---|
Tier 1: Growth Paid Search or Paid Social Pod ($15K–$50K/mo Ad Spend) | 1 to 2 core channels (Google/Bing OR LinkedIn/Meta), Server-Side CAPI setup, 10–15 monthly ad creatives, 1 CRO landing page & GA4/Looker reporting | Growing B2B SaaS or D2C brands scaling 1 to 2 primary acquisition channels | $4,000 to $7,500 USD/mo ($5,500–$10,200 CAD | £3,200–£5,900 GBP | CHF 3’600–6’700 | €3,800–€7,000 EUR) |
Tier 2: Enterprise Omnichannel & CRM OCI Suite ($50K–$200K/mo Ad Spend) | Multi-channel (Google, Bing, LinkedIn, Meta, TikTok/Reddit), Salesforce/HubSpot Offline Conversion API wiring, POAS margin feeds, 25+ creatives/mo & 6-country localization | Mid-market & enterprise B2B, cybersecurity, fintech & Shopify Plus retailers | $8,500 to $14,500 USD/mo ($11,600–$19,800 CAD | £6,700–£11,500 GBP | CHF 7’600–13’000 | €7,900–€13,500 EUR) |
Tier 3: Global Multi-Region Performance Studio ($200K–$1M+/mo Ad Spend) | Dedicated Principal Media Architect, Server-Side Data Engineer, Senior Traders, Video Creative Pod & Geo-Holdout Incrementality Testing across US, UK, CA, CH, DE & FR | Global enterprises, multi-brand retail groups & international advertisers | $16,000 to $22,000+ USD/mo ($21,800–$30,000+ CAD | £12,600–£17,500+ GBP | CHF 14’200–19’500+ | €14,800–€20,500+ EUR) |
Fixed Sprint: 21-Day Server-Side CAPI & CRM Tracking Build | Turnkey deployment of first-party sGTM container, Meta/LinkedIn CAPI, Google Enhanced Conversions, Consent Mode v2, and CRM Offline Conversion sync | In-house teams needing enterprise attribution and bidding infrastructure fixed | $6,500 to $16,000 USD fixed ($8,800–$21,800 CAD | £5,100–£12,600 GBP | CHF 5’800–14’200 | €6,000–€14,800 EUR) |
Questions before you hire a paid media agency
Elatre’s paid media FAQs cover tracking, lead quality, fees, account ownership and the practical steps needed to start or move an engagement.
Standard browser tracking pixels lose 35% to 55% of conversion events to browser restrictions and cookie banners, and only see surface-level events like raw form fills. Elatre's server-side CAPI and CRM Offline Conversion pipelines send verified first-party data, including actual Salesforce/HubSpot Sales-Qualified Opportunities (SQOs) and ERP net margins, directly back to Meta, LinkedIn, Google, and Microsoft Ads so their algorithms bid on real buyers.
In B2B PPC, substantial budget is often lost to broad-match consumer queries, mobile gaming app placements in Performance Max, and LinkedIn Audience Network clicks. Elatre disables the LinkedIn Audience Network, enforces 5,000+ negative keyword lists, blocks 140,000+ mobile app and parked-domain placements, filters out bot IPs at the edge, and optimizes bids strictly around CRM-verified pipeline stages.
Yes, when the channels match your buyer audience and acquisition economics. Elatre uses eligible, consented first-party contact and visitor segments with Meta Custom Audiences, Google Customer Match for YouTube, and supported Reddit audience tools. Conversion APIs separately report conversion outcomes and CRM stages back to the platforms. We coordinate those audiences with LinkedIn and Google Search to reach relevant buying groups, test incremental reach, and reduce blended cost per opportunity.
Elatre connects the Consent Management Platform (CMP) to Google Consent Mode v2, sets default and updated consent states, and applies matching consent controls to server-side tags and conversion APIs. The implementation governs what data reaches each destination, uses eligible aggregate conversion modeling, and applies the agreed regional processing configuration across Germany, France, Switzerland, and the UK. Our delivery includes consent-state tests for the browser, tagging server, CRM events, and downstream advertising platforms.
Elatre uses transparent, predictable flat-fee tiers scoped to channel complexity, country count, and creative production volume rather than charging an open-ended 15% to 20% commission on gross ad spend. This aligns our work directly with your net contribution margin and qualified pipeline growth.
You retain 100% ownership and administrative control of all Google, Microsoft, LinkedIn, Meta, TikTok, and Reddit ad accounts, server-side GTM containers, custom audiences, ad creatives, and landing pages from Day 1.
Elatre charges $4,000 to $22,000+ monthly for management, separate from advertising spend. Listed packages start at $15,000 monthly media spend; $5,000 to $15,000 budgets need a scope review. The tracking-only sprint is $6,500 to $16,000 fixed, separate from campaign management.
Elatre audits accounts, agrees qualification stages, checks tracking and plans campaign tests. We need appropriate ad-account, CRM, analytics and landing-page access, plus sales or product information. Sequencing depends on access, approvals and scope. The 21-day sprint covers tracking infrastructure, not a campaign-result deadline.
Elatre can work from existing accounts and coordinate campaigns, tracking, creative files and reporting with your team or outgoing agency. The handover defines approvals, active campaigns and responsibilities. In-house teams can choose the tracking-only sprint. Your business retains account and asset ownership.
Related Elatre Services
Elatre connects paid media with account-based marketing, conversion optimization, marketing automation and these related services.