Email marketing is still among the most efficient digital marketing tools, converting well across industries. Email landing page traffic converts at over 6%, compared to 2.5 to 3% for commerce traffic. Email marketing is cost-effective, with businesses gaining $44 for each dollar spent. You need a high-quality, segmented, and targeted list to maximize email marketing. This article discusses email marketing list growth tactics.
The Importance of a Great Email List
Before delving into the strategies to build an email list, it’s essential to understand what makes a great email list. A high-quality, segmented, targeted email list starts a successful email marketing campaign. The top three email list-building priorities are:
Quality: Ensure that you obtain accurate and complete information from real people. Avoid purchasing email lists, as they often contain bots, spam accounts, and abandoned email addresses that do not result in purchases.
Relevance: People interested in your services or goods should be your target audience. Getting people who are already interested in what you’re selling to buy is more accessible than getting people who aren’t interested.
Quantity: After you’ve taken care of the first two things, you should focus on building your email list and reaching out to new or larger groups of people.
Strategies to Build an Email List
Now, let’s explore some practical strategies to build your email list and expand your reach:
Add a Popup Offer to Your Homepage
One of the most effective ways to capture email addresses is by adding a popup offer to your homepage. Popup forms have an average conversion rate of over 3% and can significantly increase your email signups. Start with an exit intent popup, which only appears when a visitor intends to navigate away from your site. Use targeting options to turn off these popups for previous customers and visitors on your list. Offering a discount or incentive can further enhance the effectiveness of your popup offer.
Add an opt-in form to the site’s navigation or footer
Consider adding an opt-in form across every website page to capture new subscribers. Most website builders let you put opt-in forms in the margins, menu bar, and footer, where people will likely look for more information about your business. Although the conversion rate may be low, the contribution these forms make to building your list can accumulate over time. Include a strong call-to-action (CTA) highlighting the value of signing up, whether a coupon, exclusive content, or regular news and updates.
Gather Email Addresses at Your Retail Location or Live Event
Even in the digital age, face-to-face interactions transform leads into clients. If you operate a store or promote your brand at an event or pop-up shop, in-person interactions can develop your email list. Use clipboards or iPads to collect email addresses for marketing and lead creation. To boost signups, provide gift cards or discounts. Segment these lists by geography or event to deliver targeted emails.
Add a Signup Button to Social Media
Social media platforms provide another opportunity to capture email signups. A signup button or form on Facebook, Instagram, and other social media platforms lets fans stay connected and get email updates. Use call-to-action buttons on your Facebook business page or include a link to a signup form in your Instagram bio. Separate new subscribers are added through social media to track its influence on list growth.
Build Personalized Landing Pages
Multiple landing pages with opt-in forms and text tailored to particular audience segments can boost email signups. Consider your ecommerce website’s traffic sources and design landing pages that suit distinct prospects. Create, test, and publish personalized landing pages using Shopify’s App Store templates. Personalized calls-to-action encourage 42% more form submissions than generic ones, making them helpful in list-building.
Include a Newsletter Signup Option at Checkout
As a marketing tool, pay close attention to the page where you check out. Get people to join your email list when they check out so that a one-time deal turns into a long-term friendship. Add a checkbox following to the email area so that people can choose to join your newsletter. Make it clear what they will get out of signing up, like discounts that are only available through email, how-to content, or news about new goods. You can also add a popup or logo to the screen that confirms the purchase to make the “checkout” CTA stand out and get more people to sign up for your email list.
Advanced Strategies to Accelerate Email List Growth
Once you have established a solid foundation and added subscribers to your email list, you can explore advanced tactics to accelerate list growth. Here are six out-of-the-box solutions to consider:
1. Use chatbots to engage with prospects and automate messaging on your website. Shopify Inbox is a valuable tool for creating automated messages and gaining insights to focus on chats that convert.
2. Leverage third-party email list growth tools like Spin to Win and Personizely, which provide unique approaches to capturing email addresses on your website.
3. Drive email signups with targeted ad campaigns. Utilize landing pages to craft precise offers and measure results accurately. Google AdWords and Facebook Ads Manager offer influential audience-targeting tools to reach the right people.
4. Survey your target audience to gather valuable insights and capture email addresses. Offer discounts or unique material for survey completion.
5. Entice visitors with valuable content through blogging, downloadable guides, podcasts, webinars, or videos. Share your expertise and solutions to build trust and generate more email signups.
6. Run contests or giveaways on social media to create shareable and winnable events—partner with other ecommerce brands or influencers to amplify the campaign’s impact.
Marketing Tools for Managing Your Email List
As your email list grows, investing in tools and platforms to manage, organize, and leverage your data is essential. Here are a few email marketing solutions to consider:
Shopify Email: Shopify’s email marketing solution allows you to create, send, and track campaigns, automate key marketing moments, and capture leads using Shopify Forms.
MailChimp: It comes with many email marketing tools, such as simple template creation, scheduling, automation options, and advanced analytics.
Zapier: This enables you to create automated workflows between different platforms and tools, simplifying organizing and integrating your email list.
1. Why is email marketing list growth significant?
Expanding your email marketing list helps you reach more people and establish loyalty. It helps you immediately engage with your audience, market your products and services, provide relevant content, and boost website traffic.
2. What email marketing list-building tactics work?
Practical strategies to expand your email marketing list include making eye-catching opt-in forms for your website, providing unique content or discounts in return for email addresses, executing focused social media campaigns, holding webinars or events, and utilizing lead magnets like e-books or other free resources.
3. How can I get email list subscribers willingly?
Value and relevance are crucial to getting email list subscribers. Give your audience relevant material, exclusive offers, and valuable resources. Make opt-in forms simple and secure and ensure subscribers ‘ privacy. Trust and transparency are essential.
4. Should I buy email lists to reach more people?
Not recommended: buying email lists. These lists generally contain untargeted, unengaged people who won’t believe your products. Sending emails to purchased lists may violate anti-spam laws and damage your brand. To get quality leads and improved engagement, focus on organic list growth.
5. How do I engage my email list and avoid unsubscribes?
Keep your email list interested and reduce unsubscribes by providing excellent and relevant content. Send tailored emails by interest or demographic. Personalise emails, use catchy subject lines, and include unambiguous calls to action. Regularly monitor email data to learn what your audience likes and optimize campaigns.
Building and growing an email marketing list is just the beginning. Test various strategies, refine your email marketing campaigns, and continuously optimize your list to achieve your goals. By implementing effective list-building tactics and leveraging the power of email marketing, you can drive conversions, foster customer loyalty, and grow your business.