Choosing a website domain name is crucial in establishing your online presence. Your domain name is not just a web address but the foundation of your brand identity. It is how people will find you online and connect with your business. With so many factors to consider, finding the perfect domain name requires careful thought and consideration. We’ll discuss the most important things to remember when picking a domain name for your website.
Keep it Short, Brandable, and Memorable.
Domain names should be brief, brandable, and memorable. Shorter terms are easier to remember and put into browsers. To keep domain names fast and memorable, aim for under 15 characters.
Do not use slang or complicated spelling in your domain name. Use primary, easy-to-pronounce language. Avoid digits and hyphens, which need to be clarified for visitors, and make domain names less mobile-friendly.
Choose a .com Domain Name (But Don’t Worry If You Can’t Get One)
The.com domain extension is the most trusted. Over 78% of businesses use.com for their websites, making it popular. Users may easily remember and type “.com ” into a browser. Many cell phones contain a “.com” key, easing the process.
Don’t worry if you need help getting a.com domain. Other domain extensions function well. Common extensions like.co and.net are options. If it is too expensive or taken, you can use different extensions without affecting your domain name’s efficacy.
Consider Other Top-Level Domains (TLDs)
Other TLDs are available if your desired domain name is not available with.com. Other TLDs can help you pick a domain name that matches your business and stands out online.
Some popular TLDs include:
- .city: Ideal for brick-and-mortar businesses targeting a specific city, such as London or Boston.
- .country: Suitable for retailers looking to reach international markets.
- .co: A global alternative to .com that works well for all languages and cultures.
- .org: An excellent choice for non-profit organizations.
- .shop: A clear and concise option for ecommerce websites.
- .store: Perfect for small business owners and online retailers.
- .trade: Well-suited for wholesalers or B2B ecommerce stores.
If you target a specific country, such as the UK or India, consider using country code TLDs like .in or .uk to establish a local presence.
Include SEO Keywords in Your Domain Name
SEO keywords in domain names can boost search engine ranks. Search engines can better comprehend your business by including product or service keywords in your domain name.
It’s essential to blend keywords with a brandable domain name. If your domain name seems spammy or full of terms, it may repel users and hurt your brand.
Use a few broad phrases that symbolize your products or services to generate a domain name with keywords and brandability. To personalize it, put your company name or a catchphrase. If you sell clothes, “sundayapparel.com” or “dianescandles.com” can represent your brand and products.
Use only one or two keywords to prevent overwhelming users and search engines. Keyword integration in your domain name, excellent content, and a pleasant user experience will increase your website’s search engine rankings.
Utilize a Domain Name Generator for Inspiration
If you need help finding the right domain name, use a generator. These programs can offer many domain names based on your keywords or ideas.
For instance, Shopify‘s free domain name generator may generate popular and unique domain names for your business. Enter an industry or specialized keyword to see a selection of creative and available domain names.
Name generators can inspire you to create distinctive domain names that match your brand and company goals.
Research Your Desired Domain Name
Before finalizing your domain name, it is crucial to research whether it is registered or used by another business. Conducting thorough research can help avoid trademark issues and ensure your chosen domain name is unique to your brand.
Here are three steps you can take to research your desired domain name:
- Run a trademark search: Visit websites like USPTO.gov and search their trademark database to check if a similar name is registered. This step is crucial to avoid legal complications down the line.
- Check social media: Search popular social media platforms like Instagram, Facebook, TikTok, and others to see if your desired domain name is available as a username. This will help you secure consistent branding and simplify creating social media accounts for your business.
- Do a Google search: Type your desired domain name into a search engine to see if any existing businesses or websites are closely associated with it. This step will give you an idea of the competition and potential confusion from using a similar domain name.
What to Do If Your Desired Domain Name Is Taken
Sometimes, your desired domain name may already be registered by someone else. If this happens, don’t worry. There are a few options you can consider to overcome this obstacle.
- Try to buy it from the owner: Sometimes, people purchase domain names to sell them to businesses in the future. If someone already owns the exact domain name you want, try reaching out to the owner and making an attractive offer. You can find the owner’s contact details through a WHOIS lookup. Additionally, the owner may be willing to negotiate a deal if the domain hasn’t been updated for a long time.
- Opt for a variation: If your desired domain name is taken, consider brainstorming variations of your original character. You can switch things around and create a different version that aligns with your brand. For example, if “katysimons.com” is taken, you can try “katysimonsprints.com” or “ksimonsillustrates.com” for your illustration business. Another option is to register a country code top-level domain (ccTLD) based on your business’s location, such as “.nyc” or “.mx.” These variations can help you target specific markets and enhance your search rankings.
- Try a different top-level domain (TLD): If you can’t get your preferred domain name with.com, try another TLD. Co,.shop, and .biz are alternatives to.com if it’s trademarked or in a related niche. These TLDs are reliable and well-known. NameStat and Spamhaus can help you spot trending TLDs and avoid bad ones.
How to Register Your Domain Name
Registration is necessary after selecting the appropriate domain name for your website. Domain name registration is easy and offers several alternatives.
Buying your domain name during Shopify store registration is convenient. You may streamline your online business setup and keep everything in one location. Shopify makes domain registration simple so you can secure your name.
Shopify’s auto-generated free domain lets you establish your online store before registering your domain. Using a temporary environment like “yourstore.myshopify.com,” you may create and develop your website while saving your domain name for later.
When registering your domain name, follow your domain registrar’s instructions. To register, provide your contact and payment information.
Using Your Domain Name as a Competitive Advantage
Your domain name is more than a web address—it’s a chance to brand yourself and compete online. A good domain name can boost your company’s credibility, visibility, and success.
Keeping your domain name brief, brandable, and memorable strengthens your online visibility. Boost your SEO ranks while preserving brand-ability with selected keywords. Use domain name generators for ideas and alternative domain extensions when needed.
Remember that your domain name represents your brand. Choose a domain name that accurately means your business, resonates with your audience, and sets you apart online.
The right website domain name can help your online business succeed with careful study and a profound grasp of your brand and target market.