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Google Ads Demand Gen Upgrade – If you’re an advertiser looking to enhance your campaign performance and reach a wider audience, you’ll be excited to learn about the latest upgrade for Google Ads Discovery Ads – the Demand Gen campaign. This new AI-powered campaign is designed to help advertisers create immersive and visually appealing creatives that drive demand and prompt action from consumers. In this article, we’ll explore the key features and benefits of the Demand Gen campaign upgrade and provide you with all the information you need to know to take advantage of this powerful tool.
Understanding the Demand Gen Campaign Upgrade
The Demand Gen campaign upgrade is an exciting development for advertisers who buy on social platforms. It aims to help advertisers find and convert consumers by offering immersive, relevant, and visually captivating creatives that grab attention and spur action at the right moment. With the Demand Gen campaign, you can drive conversions, site visits, and actions on popular entertainment-focused touchpoints including YouTube, YouTube Shorts, Discover, and Gmail.
To access the new features of the Demand Gen campaign, advertisers can sign up for the beta program here. Signing up for the beta program allows advertisers to enjoy the enhanced capabilities of the Demand Gen campaign without disrupting their existing Discovery campaigns. If you already have an active Discovery campaign, it will be automatically upgraded to Demand Gen after enrolling in the beta, ensuring a seamless transition and consistent performance.
Starting in October, all Discovery ads will be eligible for the upgrade to Demand Gen, providing advertisers with even more opportunities to optimize their campaigns and drive impressive results.
Key Features of the Demand Gen Campaign
The Demand Gen campaign offers a suite of powerful features specifically designed to cater to the needs of today’s social marketers. Let’s explore some of the key features that make the Demand Gen campaign a game-changer for advertisers:
Flex Your Storytelling with Video and Image Ads in One Campaign
The Demand Gen campaign allows you to unleash your creativity by combining various ad formats within a single campaign. Whether it’s short-form videos, carousels, portraits, or square images, you can engage your audience with a variety of visually captivating ad formats. This flexibility enables you to experiment with different creative approaches and optimize your campaign for maximum impact.
Find More Potential Customers with Lookalike Segments
The Demand Gen campaign allows you to leverage your first-party data to expand your customer base through lookalike segments. By providing your first-party data, such as past purchases, website and app activity, or YouTube engagement, Google’s audience intent and interest signals can help you find new customers who share similar characteristics with your existing engaged audience. This powerful feature opens up new opportunities for reaching potential customers and driving conversions.
Drive Performance Based on Your Unique Goals
Like Discovery advertising, the Demand Gen campaign can be tailored to your specific needs. Whether you’re focused on driving conversions or value-based bidding strategies, or if your objective is to drive high-value customers to your website, you can tailor your campaign to achieve your specific objectives. Maximize Clicks bidding gives you the freedom to optimize for site visits and activities, so you can bring your campaign in line with your business objectives.
Launch Campaigns with Confidence with New Ad Previews
The Demand Gen campaign introduces a redesigned workflow and new ad previews, allowing you to launch campaigns with confidence. With the new ad preview feature, you can easily visualize how your creatives will appear across different surfaces, helping you make informed decisions about your placements. You can get the most out of your advertising budget by using A/B testing to fine-tune your placements and determine the optimal combination for your campaigns.
The Discovery Ads Upgrade Process
To ensure a smooth transition to the Demand Gen campaign, Google has outlined a phased upgrade process. Here’s an overview of the upcoming milestones and what you can expect:
- Sign up for the Demand Gen beta: Starting today, you can sign up for the Demand Gen beta program to upgrade your Discovery ads. By enrolling in the beta, you’ll gain access to all the latest features and be able to create new Demand Gen campaigns. If you have an active Discovery campaign, it will be automatically upgraded to Demand Gen after enrolling in the beta, preserving all historical data and learnings for consistent performance. The redesigned user interface will provide you with a seamless experience, allowing you to optimize your Demand Gen campaigns with the new features.
- Availability of Demand Gen campaigns for all advertisers: Starting in October, Demand Gen campaigns will be available to all advertisers in Google Ads. If you have a Google account team, you can reach out to them to upgrade your Discovery campaigns on your behalf. If you don’t have a Google account team, your Discovery campaigns will be automatically upgraded by November, with all historical data and learnings intact. Once you’ve upgraded, you can start leveraging the new features of the Demand Gen campaign to enhance your campaign performance.
- Automatic upgrades for remaining Discovery campaigns: In early 2024, Google will initiate automatic upgrades for all remaining Discovery campaigns. This phased approach ensures that all advertisers have the opportunity to benefit from the advanced features of the Demand Gen campaign, preparing them for the new year with AI-powered capabilities that drive demand.
Prepare for the Demand Gen Campaign Upgrade
To help you make the most of the Demand Gen campaign upgrade, Google will be providing additional resources and best practices in the coming months. These resources will assist you in ensuring a smooth and successful upgrade process. In the meantime, you can visit the Google Ads Help Center for more information on the new features and functionalities of the Demand Gen campaign. Make sure to follow @GoogleAds for timely updates throughout the upgrade process.
Demand Gen campaign upgrade for Google Ads Discovery Ads is set to revolutionize the way advertisers connect with their target audience. With its powerful features and enhanced capabilities, the Demand Gen campaign provides advertisers with the tools they need to create captivating creatives, expand their customer base, and drive conversions. By taking advantage of the phased upgrade process and leveraging the new features, advertisers can stay ahead of the competition and achieve exceptional campaign performance. So, sign up for the Demand Gen beta today and unlock the full potential of your Google Ads campaigns.
