Google Keyword Planner: A tool advertisers and marketers use to deposit Google-generated keywords. These terms form the foundation of any successful search campaign, leading ads to their intended audience. But there’s more to Google Keyword Planner than meets the eye. This guide will help you unfold the true potential of this tool, aiding in boosting your site’s organic traffic.
The Google Keyword Planner (formerly known as Google Keyword Tool) is a remarkable tool that can assist you in driving your site’s organic traffic to soaring heights. This guide will help you understand how to maximize the SEO value of this incredible tool.
Advanced Keyword Research Techniques
- Long-Tail Keyword Analysis: Discuss the importance of long-tail keywords for targeting specific audiences and reducing competition. Explain how Google Keyword Planner can be used to identify and analyze long-tail keyword opportunities.
- Competitor Keyword Analysis: Highlight the significance of analyzing competitor keywords to identify gaps and opportunities. Explain how Google Keyword Planner can help research competitor keywords and derive insights for your strategy.
- Seasonal Keyword Trends: Discuss the relevance of seasonal keyword trends and how Google Keyword Planner can be utilized to identify seasonal keywords, plan seasonal campaigns, and optimize content accordingly.
Keyword Strategy Optimization
- Keyword Grouping and Organization: Explain the benefits of organizing keywords into groups based on themes or topics. Provide tips on using Google Keyword Planner to create keyword groups effectively and optimize campaign structure.
- Negative Keyword Research: This section highlights the importance of negative keywords in refining targeting and reducing ad spend. We can find negative keywords and add them to our campaigns using Google Keyword Planner.
- Keyword Performance Tracking: Review why KPIs like conversions and click-through rates (CTR) are essential to monitor keyword performance. Explain how Google Keyword Planner can be integrated with Google Analytics or other tools for comprehensive keyword performance tracking and optimization.
Accessing the Google Keyword Planner
Google Keyword Planner is a free tool. However, having a Google Ads account to access it is mandatory. If you do not possess a Google Adwords account, you can create one in minutes by following the prompts and providing details about you and your business.
When you’re in Google Adwords, go to the top of the page and look for the wrench icon. Then, choose “Keyword Planner.” Your two primary tools in Keyword Planner will appear: “Discover New Keywords” and “Get search volume and forecasts.” You may generate a plethora of potential keywords with these sites.
Exploring the Tools
The Google Keyword Research Tool has two main tools to help you create an extensive list of keywords for your SEO campaigns.
Discover New Keywords
This program is ideal for discovering new keywords, as the name indicates. The value you extract from the Keyword Planner is primarily based on the information you enter here. There are two main options to help you maximize this tool:
- Start With Keywords: Enter words and phrases that describe your business. It opens the door to Google’s proprietary database of industry-specific terms.
- Start With a Website: This option allows you to find solid keywords using your site’s homepage or an article from your site.
Obtain Forecasts and Search Volume for Your Terms
This function will be helpful if you wish to see how often a specific keyword appears in searches but have a massive list of them. Enter a set of terms by copying and pasting them into the search bar, then click.
Filtering and Sorting the Results
It’s time to filter and sort the results to reduce the list of possible keywords to the terms that are most pertinent to you. Below is an analysis of the page:
- Location and Language: These are automatically set to target English-speaking people in the US. However, if your target audience differs, you can customize these options.
- Search Networks: If you want to keep this set simple, type “Google.”
- Date Range: For most people, leaving it as “12 months” will be enough.
- Add Filter: This feature offers a range of filtering options. You can filter based on keyword text and exclude keywords in your account, adult ideas, average monthly searches, competition, ad impression share, top-of-page bid, organic impression share, and organic middle position.
Understanding the Keyword Ideas Section
Once you’ve filtered your results, it’s time to analyze the terms in the “Keyword Ideas” section. Here’s what each term means:
- Keyword (by relevance): This is Google’s suggested list of keywords related to your typed phrase or URL.
- Avg. Monthly Searches: This is a range and not a highly accurate search volume indicator.
- Competition: This refers to how many advertisers are competing for that term.
- Top of Page Bid: This is the price you should budget for that keyword’s top spot on the page featuring your advertisement.
Choosing the Right Keyword
Choosing the right keyword involves considering several factors, including search volume, commercial intent, and organic SEO competition.
Obtaining Exact Keyword Search Volume Data
If you have an ongoing Adwords campaign, Google Keyword Planner only displays precise search volume information. However, you can still get actual search volume data without running ads.
Mastering the GKP Hack
The Google Keyword Planner has a couple of things that could be improved. It only gives you keyword ideas closely related to your type, and you get everyone else’s exact set of keywords. Fortunately, there’s a simple way around these issues: The GKP Hack.
FAQ’s
1. What is Keyword Planner on Google?
Website owners and advertisers can select relevant keywords for their campaigns using Google Keyword Planner, a free service from Google. Users can explore keywords, see how competitive their search volume is, and receive recommendations for new phrases.
2. How can I use Google Keyword Planner?
You must have a Google Ads account to utilize Google Keyword Planner. After creating an account, you can use the Google Ads interface to access Keyword Planner. The tool will produce a list of comparable keywords with their search volume and competitiveness information when you enter a term or the URL of a website.
3. How much does Google Keyword Planner cost?
Indeed, Google offers the Keyword Planner as a free tool. To access it, though, you must have a Google Ads account.
4. Can I use Google Keyword Planner for SEO purposes?
Google Keyword Planner can be helpful for SEO, even if its primary purpose is to assist advertisers. You can optimize your website’s content to attract organic traffic by researching relevant keywords with high search volume and low competition.
5. What data does Google Keyword Planner provide?
Google Keyword Planner provides the average monthly search volume for specific keywords, competition level, suggested bid range, and historical statistics. This data helps advertisers and website owners decide when selecting keywords for their campaigns.
6. Can I trust the search volume data from Google Keyword Planner?
Google Keyword Planner provides search volume information based on Google’s search statistics. While it is a good starting point for keyword research, remember that the search volume may vary. It’s always recommended to cross-reference the data with other keyword research tools for a more accurate picture.
7. Are there any alternative keyword research tools to Google Keyword Planner?
Indeed, there are several substitute keyword research tools on the market, like Ubersuggest, Ahrefs, SEMrush, and Moz Keyword Explorer. These tools offer additional features and insights that complement your keyword research efforts. Exploring multiple tools to find the one that best suits your needs is a good idea.
Google Keyword Planner is invaluable for those looking to enhance their SEO strategy. By understanding how to use it effectively, you can discover new keyword opportunities, get exact search volume data, and even outsmart your competition with the GKP Hack.
