What is social media marketing?

Social media marketing (SMM) is a type of Internet marketing where companies market their products or services using social networking websites and mobile applications. These platforms allow consumers to share opinions about brands directly with others who they know socially. In addition, these sites provide analytics tools to track consumer engagement. There are different online communities, including Facebook groups, LinkedIn, Instagram, Snapchat, YouTube, Pinterest, Twitter, Tumblr, Reddit, and blogs; each may require unique tags. Each platform provides its users with various ways to interact with the network, such as posting comments, uploading content, sharing images/videos, blogging, messaging friends, voting, commenting on other people’s posts, and many more.