What exactly is SEO (Search Engine Optimization)?

Search Engine Optimization, or SEO. Its goal is to make your website as competitive as possible for a given set of keyword searches.

In plain English, Google aims to show the top websites related to a particular search. With the help of our SEO strategies, search engines will be informed that your website is among the top results for the online query the user is looking for.

Two main factors go into SEO: on-page optimization and off-page optimization.