Traditional advertising techniques have existed for a very long time. Marketers have long turned to printed materials, radio, television, and even billboards to promote their brands. Although these types of advertising are being used today, they could be more effective in reaching people in the current era. Social media, in contrast, gives marketers a method to get in touch with customers directly through online groups. Businesses may post material on social networks, establish credibility, and get customer feedback on their goods or services. If handled properly, these encounters can result in sales.